Over the past two decades, the modern world has quickly shifted to a virtual one, as our activities are planned, conducted, and reviewed online. As a therapist, staying ahead of the curve in the digital world is even more critical due to the severe competition and demand. Thankfully, there is revolutionary potential to boost your income by adding virtual sessions (that can be completed remotely) or selling digital products. That’s where SEO for therapists plays its part.

Search Engine Optimization is an essential marketing technique that can help you get free traffic while your therapy practice, brand, and skills can get noticed by more clients worldwide (or locally).

In this article, I’ll provide an overview of search engine optimization basics for therapists and offer some tested tips to ensure you are making the most out of SEO to remain competitive in today’s market.

From understanding how search engines work to optimizing content for maximum visibility, we’ll cover everything you need to know so your therapy business can stand out.

Luckily, I have tested my seo strategy as a mindset & relationship coach on my own website , so I can help you find the right keywords and conduct a SEO audit for your business. If you landed on my website content organically from Google, I assume you don’t need extra proof that these methods work. 😉

What Is SEO For Therapists, and Why Is it So Important?

seo for therapists: a comprehensive seo strategy for on page seo, technical seo and search engine results

Search Engine Optimization (SEO) is a process of optimizing the visibility of webpages in search engines such as Google, Bing, Yahoo, and various other search engines. SEO refers to looking at how these search engines work and making changes to websites so they show up higher in search engine results.

SEO for therapists can help therapists attract more clients by increasing their visibility online, thus, leading to more leads and higher income.

Therapists could potentially offer counseling services, digital products, or even books.

Therapists can utilize the power of SEO for their websites as it helps them target the right audience by providing relevant content and improving their ranking on SERPS (search engine results page). Additionally, having a well-optimized website/web page with quality website content can help therapists build trust among potential clients.

Therefore, investing in SEO is critical for therapists as it can help them stand out from their competitors and remain competitive in the long run.

Read more: Finding Your Purpose Worksheet + 10 Top Tips on Blessing It

How Can Search Engine Optimization (SEO) Help You Attract The Ideal Clients?

As a therapist, you are responsible for being ethical and maximizing your business profits. Thus, you need to learn about essential SEO services quickly, and this article will go over how best to divide your SEO efforts.

To explain how to work out your optimization efforts, I have covered the SEO strategy for therapists in three parts:

  1. on-page and off-page SEO,
  2. technical SEO,
  3. local SEO.

technical seo, keyword research and seo services for your private practice website

On-Page SEO For Therapists: Best Tools & Tips

On-page SEO for therapists is optimizing all elements on a particular web page to increase its visibility and organic ranking on search engine result pages (SERPs). It involves optimizing the page’s content, meta descriptions, structure, title tags, images, videos, and other visible elements. To achieve this, you can try these three ways:

Your website should be easy to navigate

Making your website easy to navigate is essential to on-page SEO for therapists. Your SEO strategy requires creating a user-friendly design with intuitive navigation, placing critical information in visible areas, and organizing content into logical categories that are easy to find.

It’s also important to include descriptive titles and labels for each service page and link-related pages so users can quickly jump from one page to another, improving your page’s sessions.

Moreover, you should ensure all links work properly and avoid confusing jargon or complex language when writing navigation labels.

Your brand image and values should be cohesive and consistent

When optimizing your website for search engines, you should also consider creating a brand image and an SEO strategy that accurately reflects your brand’s values and personality. Your brand identity will make it easier for potential clients to identify with your therapy business and trust your offer.

Therefore, create a logo and website design that conveys your therapy business’s core values and message. Additionally, be consistent in your graphics and tone of voice across all channels to ensure visitors can recognize your brand easily.

Read more: Brand Consultant: 5 Good Reasons Why You Might Need One

private practice: seo specialists for mental health services

The keyword research process

Another critical step in optimizing your website for search engines is to perform keyword research. Keyword research will help you identify the terms and phrases most likely used by potential clients when searching for therapy services online.

To perform keyword research, a keyword research tool should be used. Many paid and free tools are available to aid your search engine optimization and help you add keywords that your target audience would use. Some examples are Ahrefs, Semrush, and Google Trends (keyword planner tool).

Here are the exact steps of your keyword research process:

Find the keyword

The first step in keyword research is to find relevant keywords that best fit the kind of service you provide.

Additionally, make sure to use variations of the keyword and related terms to increase the chances of being found by potential clients.

The goal here is to find specific keywords that a particular keyword match the search terms inputted by the user. The tools above can help analyze search volume and queries to aid SEO strategies.

For example, if you are an ADHD therapist, you should find relevant keywords related to ADHD, like “adhd planner,” “adhd supplements,” or “ADHD treatment.” You should use a keyword tool to evaluate the search volume and competition.

Keyword intent

The second step in keyword research is to analyze the search intent behind each keyword. Consider if it is an informational, commercial, or transactional query. Informational keywords work well for establishing trust, commercial keywords are best for brand awareness, and transactional keywords are ideal for direct monetization(e.g., a service promotion).

Having intent in mind will help you create content that meets users’ expectations and increases your chances of ranking higher on Search results.

Validate the keyword

The third step in the process is to validate the keyword. You can do this by analyzing the competition and researching pages that already rank for the keyword. This will help you understand what content is needed to outrank your competitors and get found on the search results.

Keywords with more than 500 global searches and low Keyword difficulty (0-25) could work well for a new website.

Writing and structuring the content

Structuring your content is essential for achieving high rankings from your SEO efforts. To ensure that your content meets the standards expected by search engine algorithms, you should include several elements such as title tags, meta descriptions, heading tags/title tag (H2 questions and H3 answers), NLP keywords, and rich and unique content.

My favorite tool to ensure I’m using relevant terms and my content is well-optimized and is beating the competition is SurferSEO.

Relevant internal links

Including relevant internal links in your content is essential to your SEO strategy. Internal links allow users and search engines to navigate different sections and pages on your website, improving your user’s sessions. It also helps establish the website’s hierarchy and shows search engines that your therapy topic clusters are relevant and credible.

Off-page SEO: Link-building

Link building is essential to any successful search engine optimization (SEO) strategy.

Link building involves the optimization of incoming links to a given website or webpage to improve its visibility in search engines. This process typically involves acquiring backlinks from other relevant sites or blogs with relevant content and high rankings in major search engines.

Link building is a key part of off-page SEO and helps strengthen the connection between your website and other trustworthy sources. Link building shows search engines that your content is trustworthy and increases the chances of potential clients being directed to your counseling services.

how can seo for therapists help your private practice website?

The Only SEO tools you need

Here are a few beginner tools to help you get the desired website traffic on your web pages.


Ahrefs provides comprehensive data on backlinks, organic traffic, keyword rankings, and more. This data allows you to make informed decisions when optimizing your site for search engine optimization, including spying on your competitors, choosing your targeted keywords, and creating your content plan,


SurferSEO is a keyword research and analysis tool that analyzes the SERPs to provide valuable insights on optimizing your content. It helps you identify the competition on your targeted keywords, analyze their ranking position, and make data-driven decisions about what works for them.

My favorite feature from SuferSEO is that it provides you a content score, which shows how well-optimized your article is compared to the competition – in terms of headings, number of words, images, etc. It also gives you a comprehensive list of NLP keywords (or semantic) keywords that are essential to use throughout your article.

SurferSEO is the only on-page SEO tool that you need to rank.


Grammarly assists you in improving your writing by checking spelling, grammar, and punctuation mistakes. This tool will help you create SEO-friendly, easily readable content and free of typos and other errors.


Originality.AI is a plagiarism detection tool that helps you ensure your content doesn’t contain copied, AI-generated or duplicate words and phrases. In case your content is plagiarized or AI-generated, Google might penalize it. This tool can also provide insights on structuring your content for SEO effectiveness.

Technical SEO For Therapists

technical seo for therapists: skyrocket your therapy practice online and offer mental health services online alongside your private practice

This section helps you deal with some technicalities so that your optimization efforts are not wasted.

Make sure your website is crawlable and indexable

Making it crawlable and indexable means it is accessible to search engines. To do that, you need to ensure that search engine bots can access all the content on your website. This can be done by creating a sitemap. You will also need to provide robots.txt files that inform search engine bots which parts of your website they can access and which ones should be avoided.

Also, accurately mark all tags and meta descriptions so that your site is readable by the search engine. A meta description allows the search engine to access the summary of your webpage.

Create and submit a sitemap

A sitemap is an XML file containing information about all your website’s pages, posts, and other content. It helps search engine bots find, organize, and index your website in their search results. You should create a sitemap for both users and bots so that they can easily find what they are looking for.

Improving loading speed time

Your website should load quickly so users don’t get frustrated and leave. Optimize images, minify CSS and JavaScript files, enable compression, reduce external scripts, and use caching to improve loading speed.

Reduced file sizes, images, and website content mean that smaller data has to be loaded, which improves the loading speed of a website.

Remove duplicate content

Google penalizes websites that have duplicate content. To prevent this from happening, you should take the time to scan for and remove any duplicate content on your website. You can do this by using a tool like Copyscape or Searchmetrics. Removing plagiarism takes your website one step further in the rankings!

Fix broken links and pages

Having broken links on your website means that search engine bots aren’t able to access your content, which will lead to decreased rankings. You can check for such issues by using free tools available in the digital marketing space.

Read more: 12 Best Ways on How to Be Productive While Working Remotely

Local Seo For Therapists Who Want to Market Their Private Practice Website

local therapist seo, business listing tips, yellow pages and free traffic

Local SEO is an important aspect of digital marketing for therapists. Local SEO involves adding the business listing in local directories, changing keywords to suit local search queries, and other aspects listed below.

Translate your website, if relevant

If you offer services in multiple languages, make sure your website is available in those languages. This helps search engines understand and index the content correctly.

Use location-targeted keywords

Use location-targeted keywords such as “therapist in (city)”. This way, search engines can direct users to your website.

You must also go through local search queries, do surveys, and engage on social media to see what the locals are searching for!

Create a Google Business Account (& link your website)

Creating a Google business account (listing your business) and linking it to your website helps search engines display accurate information about your business when people search for you, such as location, services offered, hours of operation, etc.

Request client reviews (the more positive ones, the better)

Requesting past clients’ reviews is a great way for potential clients to get an idea of the quality of services you offer. Having more positive reviews can also help boost your rankings on search engines.

Spy on other mental health professionals’ websites & steal their local keywords

You can spy on other mental health professionals in your local area and see what keywords they are using. This is a great way to identify which ones you should target for higher rankings!

This also helps you stay ahead of the competition while entering a new market. It is also completely ethical as they have access to the same data that you have!

Identify keywords for Google Ads

Google search ads are a great way to get more eyes on your business. Identifying and targeting keywords can help you create effective campaigns and generate more leads.

This is because people searching for those keywords are already interested in what you offer.

Read more: Finding Your Passion & Making it A Profession With Ease In 2023

Bonus: Holistic Content Marketing Strategy For Therapy Services

holistic content marketing strategy for private practice therapy services

Create a content marketing plan

A content marketing strategy plan should be made monthly, including targeted keywords, article headlines, article outline, search global and local volume, business value, and posting date for social media channels (and blogs).

Following a plan helps keep your goals in check and even achieve them within time!

Repurpose your content on social media platforms

You can repurpose your content into different media forms, such as infographics, GIFs, and videos. This helps spread the message far and wide and captures a larger audience.

The goal should be to create content that adds value to the lives of your audience so they’ll keep coming back for more.

Reach out to high-authoritative websites and contribute for free

Reaching out to authoritative websites in the mental health space is a great way to get your name out there and show that you are an expert in the field.

You can offer to contribute for free by writing guest posts, answering questions on forums or Q&A sites, and even interviewing other industry experts.

How Long Will It Take For My Content to Rank in Google Search Results?

Ranking in Google’s search results can take a few days to weeks, depending on the keyword difficulty, competition level, and how established your website is.

You should focus on long-tail keywords with less competition to get fast results. You should also create regular content with valuable information targeted toward those keywords to improve relevancy.

Final Thoughts

If you are a new therapist or new to the digital marketing world, then that would have been a lot to take in. However, these are all tried and tested techniques on my own website, and not all have to be implemented simultaneously; you can choose and create a combination that best suits your locality and competition.